Hi! Hola! I'm Rachel!

I founded Rachel's Bake Lab only a few short months ago in my small San Francisco apartment. And it all began with saying YES to starting. 

I promise this won't be a biography or some long winded account of my experience or past or rants about how fabulous I am. The purpose of this blog is to connect with all of you, all around the nation, and all around the world. I'll discuss how I started my company, why I started my company, the accomplishments and woes of owning your own business, advice (hind sight is always 20/20), where my ingredients come from, inspirations, and anything else that happens along the way on this crazy sweet journey.

Let's Get Started!!

If you haven't already figured it out, this is a bakery, an on-line only, e-commerce oriented, bakery! I remember before I started this adventure I always imagined these entrepreneurs as these people that I would never measure up to (pretty lame right?). That was, in all honesty, how I felt. I imagined all the work that had to be done, all the money that was needed, and thinking that even if I had all the time in the world there was no way I was going to be able to 'succeed' the way that I think many people do. I was obviously very wrong. 

It all started with Rob, my boyfriend and partner-in-crime, gifting me this fabulous book, $100 Startup. I'm a graduate in library science so reading has always been my favorite hobby, next to baking of course, so reading this book never felt like an errand. But I did leave it under my bed for some time before I mustered up the courage to read it. And what I discovered was all I needed to get started on the right foot. I got myself a journal and started creating my own business model. And by no means did this model look fancy or well thought out. It was confusing, unorganized, all of my directions led to some infinite land where commercial kitchen space was free and flour was bountiful. Sadly, space anywhere in California comes with a hefty price that I was not willing to pay. So, I thought let's think smaller. Small can be good sometimes. Small steps makes feeling accomplished more immediate rather than waiting for a larger return in months, you can feel accomplished in hours. This way of thinking was necessary for my mental health, my sanity, and for Rob's sanity. And with those small steps came small questions:

  • Do I have any skills? 
  • What do I do that makes me feel satisfied?
  • What makes me happy?

Okay, if you're like me in any way I struggled deeply with these questions. I had no idea how to answer these and it wasn't because I didn't know, but I didn't know what I do was valued or profitable to anyone but myself. 

I recently discover a company called The Passion Company (no, they aren't a porn site). A co-worker of mine emailed me information about their first conference called Start Conference and after reading about their mission I was sold. So obviously I bought a Day Pass and danced around a bit in celebration for the small steps, to starting, and to feeling inspired. 

Whether it's in a book, at an event, during a conversation, or listening to a podcast, wherever you find inspiration write it down and ask yourself those questions. There is possibility in everything and everything is possible. Sometimes it will feel lonely and sometimes it feels impossible. But at the end of the day, you're in charge and it feels great to finally be the boss!

So now it's your turn. Tell me about your passions, how you got started, and what you're doing to curate your own wonderful magical life?

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